A brand photoshoot is a great way to build your brand recognition and authority. Best of all there are a ton of ways to put them to work in your business. I have 20 unique uses below for your brand photos. Let's jump in!
A little advice first though. First, when you are selecting your brand images, be consistent across platforms. The images don't all need to be from the same shoot, but they do need to have the same look and feel of your unique brand. Additionally, consider that photos are the perfect way to create emotion. How do want your customers to feel when they are surrounded by your business? Look at the visuals of your brand (on your website, social media, email, etc) and ask: does this convey the emotion I want? If you aren't clear on these points consider booking a strategy session first.
Also, take a moment to make sure the photos will align with your overall business strategy. If you aren't confident about your offers and how to talk about them to your audience, I can help. Here are three ways we can work together to help grow a profitable business you love.
Ready to hear pt. 1 of 20 unique uses for your brand photos? Of course you are! Here are numbers 1-10.
YOUR EMAIL SIGNATURE I'm leading with my favorite unique idea here - your email signature. Adding a personalized touch to your email signature is a great way to build trust with your clients. They get to see your name and your face. Instant connection made.
SOCIAL MEDIA PAGES A no brainer. Chances are, if you’ve done a personal branding session, a big reason was so you would have social media content. Use your new photos on your profile pic, in your posts and even video content!
VIDEO GRAPHICS If you create videos for IGTV or YouTube, you can easily use a program like Canva or Photoshop to turn your branding images into beautiful graphics.
OFFER SUITE Sharing your offers with a photo of you...what could be a better way to make a personal connection? Show a photo of yourself from your branding session, and include some lifestyle or behind-the-scenes images for good measure. If you need help with offer suite strategy, click here.
SPEAKING OF SOCIALS
Even though video is trending, your brand photos still have a place on platforms like TikTok, Instagram, and Facebook. Everything from your Facebook banner images to your Instagram profile bio photo can be branded with photos from your shoot. Don't forget YouTube and LinkedIn while you are at it. Use a design app like Canva to create custom sizes for each platform.
Once again, don't be put off by the growing trend of video. I promise those photos won't go to waste. There are two free apps I love for turning photos into branded video content - InShot and Videoleap. These are lifesavers for turning photos from your gallery into gifs, mp4 videos, and time-lapse images. Intimidated by video? I've got you. Pick consecutive images from your gallery, add them to Canva, then download them as an MP4. Add music, then share these on Instagram, TikTok, and LinkedIn.
YOUR BLOG This one might be more obvious but if you have a blog, this is another great place for showing off your gorgeous brand photos. Place Pinterest-sized images (using Canva) throughout to give the eye a break. Use a favorite image as your blog header, add some text, and you have a great pinnable photo to drive traffic to your Pinterest.
EMAIL NEWSLETTER Newsletters are one of my favorite ways to give my audience some special love. They are also a fantastic way to further your brand experience. Include branded images to give your emails personality and to show off your unique brand vibe.
DIGITAL PRODUCTS Whether you’re a service or product-based business, you probably offer some type of digital product. Be it a free lead magnet, a product lookbook, an eBook, or even a high-priced online course, use your on-brand photos here to showcase your values, how you do things, and your personality.