The Goldenbrand, Lisa Haukom

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GOLDENBRAND PHOTOGRAPHY©

It matters who holds the camera.
Worldviews are shaped by those who tell the story, we need more women behind the lens.

Founded by

LISA HAUKOM

THE GOLDENBRAND OFFERS

Photo Club
A creative community and visibility method for women founders, artists, and creatives ready to step in front of their brand & business.

Launch Your Rising Substack
A one-day intensive to clarify your voice, structure your publication, and grow a Substack that stands out with substance and style.

Office Hours
Need my eyes on your creative project or business? 1:1 sessions for creation, ideation, and brainstorming.

Bestselling Course
We need more women behind the lens. No Bad Photos and Learn How to Photograph Yourself.

Photography & PR
Editorial-style photography, campaign production, and strategic PR that elevates your presence across press, partnerships, and online platforms.

If loving yourself is dirty I don’t ever want to be clean. ♥️

I get messages all the time that say, “I know I should take your course.”
“I know I should join.”

And I want to gently say this,

I can’t want this for you.

You have to decide that you’re done waiting. You have to decide you want to see yourself differently. That part is yours, I am not your gatekeeper, and I will not judge you for it. And yes, that’s the hardest part.

No one is sitting around thinking you’re conceited. No one is keeping score. And if you don’t want anyone to know you’re doing this, they don’t have to. You can do it quietly. You can do it for yourself.

That’s how I started. Alone. In my own house. With a camera and a decision.

I just wish I’d had a room full of women doing it alongside me.

That’s why I started Photo Club. That’s why I built No Bad Photos.

Because it’s easier to stay with something brave when you aren’t the only one doing it.

If you feel the pull, trust that.
If you’re waiting for someone to nudge you, this is it.

After that, it’s yours. 💋💋 Lisa

If loving yourself is dirty I don’t ever want to be clean. ♥️

I get messages all the time that say, “I know I should take your course.”
“I know I should join.”

And I want to gently say this,

I can’t want this for you.

You have to decide that you’re done waiting. You have to decide you want to see yourself differently. That part is yours, I am not your gatekeeper, and I will not judge you for it. And yes, that’s the hardest part.

No one is sitting around thinking you’re conceited. No one is keeping score. And if you don’t want anyone to know you’re doing this, they don’t have to. You can do it quietly. You can do it for yourself.

That’s how I started. Alone. In my own house. With a camera and a decision.

I just wish I’d had a room full of women doing it alongside me.

That’s why I started Photo Club. That’s why I built No Bad Photos.

Because it’s easier to stay with something brave when you aren’t the only one doing it.

If you feel the pull, trust that.
If you’re waiting for someone to nudge you, this is it.

After that, it’s yours. 💋💋 Lisa

The hardest part isn’t the photos you don’t have.
It’s the decade of evidence you quietly erase.

When you avoid the camera for ten years, you don’t just skip documenting birthdays or trips or random Tuesdays. You skip seeing yourself change. You miss the slow accumulation of proof that you were here, you were alive in your body, you were becoming someone.

What actually hurts later isn’t, “I hate how I looked.”
It’s, “Why did I believe I didn’t deserve to be remembered?”

Avoiding the camera trains your brain to associate visibility with danger. Over time, that belief leaks into how you show up socially, creatively, professionally. You stop trusting mirrors. You stop trusting your own reflection as real.

And then one day, ten years have passed, and you realize the cost wasn’t vanity.

It was self-recognition. xx Lisa 💋

The hardest part isn’t the photos you don’t have.
It’s the decade of evidence you quietly erase.

When you avoid the camera for ten years, you don’t just skip documenting birthdays or trips or random Tuesdays. You skip seeing yourself change. You miss the slow accumulation of proof that you were here, you were alive in your body, you were becoming someone.

What actually hurts later isn’t, “I hate how I looked.”
It’s, “Why did I believe I didn’t deserve to be remembered?”

Avoiding the camera trains your brain to associate visibility with danger. Over time, that belief leaks into how you show up socially, creatively, professionally. You stop trusting mirrors. You stop trusting your own reflection as real.

And then one day, ten years have passed, and you realize the cost wasn’t vanity.

It was self-recognition. xx Lisa 💋

We’re looking to feature more women in our growing Women by Women anthology on Substack.

This series is a living archive of self-portraits and first-person stories about aging, beauty, authorship, and becoming.

Because it matters who holds the camera.
Worldviews are shaped by those who tell the story. It’s clear we need more women like you behind the lens.

This is for non-photographers.
For women who have never thought of themselves as “creative.”
For women who are ready to author their own image and those who want to be part of the beauty/aging resistance.

If you’re featured, your self-portrait and story become part of the anthology like those featured here in our feed.

Here’s how to step into it:
Join Photo Club.
Join the Six Week Photo Challenge.
The method is simple.
iPhone.
Twenty quiet minutes.
A decision to keep the photo.

We begin in March.

Photo Club details in @thegoldenbrandco bio. ♥️✌️

We’re looking to feature more women in our growing Women by Women anthology on Substack.

This series is a living archive of self-portraits and first-person stories about aging, beauty, authorship, and becoming.

Because it matters who holds the camera.
Worldviews are shaped by those who tell the story. It’s clear we need more women like you behind the lens.

This is for non-photographers.
For women who have never thought of themselves as “creative.”
For women who are ready to author their own image and those who want to be part of the beauty/aging resistance.

If you’re featured, your self-portrait and story become part of the anthology like those featured here in our feed.

Here’s how to step into it:
Join Photo Club.
Join the Six Week Photo Challenge.
The method is simple.
iPhone.
Twenty quiet minutes.
A decision to keep the photo.

We begin in March.

Photo Club details in @thegoldenbrandco bio. ♥️✌️

Today we are celebrating 🥂

I just told a client her story and photographs were accepted for an upcoming print magazine, we are buzzing over here!

It was photos of her house that first pulled me in, a gorgeous 127-year-old Victorian she restored herself. By hand! (swoon swoon) Then I heard her story, and she had my heart too.

During her divorce she chose the house instead of child support so her children could have one stable place to grow. And then she rebuilt it, room by room, decade by decade with grit and devotion.

Photographing her space, shaping her story, felt like documenting a living archive, every corner the result of a decision, every detail layered with history and care. Helping it find its home in print is the cherry on top.

It’s coming in the Summer issue of WHERE Women Create, which is a perfect fit. 🫶

If you are creative, we need more stories like this. We need more stories of your resilience. More matriarchs building a living lineage of care and beauty. More proof that steady devotion, applied over time, can alter the trajectory of a family.

I cannot wait for you to see it!

Today we are celebrating 🥂

I just told a client her story and photographs were accepted for an upcoming print magazine, we are buzzing over here!

It was photos of her house that first pulled me in, a gorgeous 127-year-old Victorian she restored herself. By hand! (swoon swoon) Then I heard her story, and she had my heart too.

During her divorce she chose the house instead of child support so her children could have one stable place to grow. And then she rebuilt it, room by room, decade by decade with grit and devotion.

Photographing her space, shaping her story, felt like documenting a living archive, every corner the result of a decision, every detail layered with history and care. Helping it find its home in print is the cherry on top.

It’s coming in the Summer issue of WHERE Women Create, which is a perfect fit. 🫶

If you are creative, we need more stories like this. We need more stories of your resilience. More matriarchs building a living lineage of care and beauty. More proof that steady devotion, applied over time, can alter the trajectory of a family.

I cannot wait for you to see it!

The internet said it best this week. Thank you for allowing me to borrow your words. 🫶💋

The internet said it best this week. Thank you for allowing me to borrow your words. 🫶💋

this is what I would tell you.

Not how I would light you, pose you, or which lens I would use.

I’d tell you this has very little to do with photography and everything to do you.

Spending this time with yourself, getting to know and trust yourself in this very vulnerable and joyful way.

I started my 30-day dare at forty because I didn’t want to look back at sixty and realize I’d spent decades avoiding myself. I’ve sat across from women older than me who told me what they wish they had done. This isn’t going on my list.

Inside Photo Club, women take their own photos. With their iPhones. In their actual homes. This is not one of the regrets we’re going to have.

We’re warming up for the six-week Photo Challenge over on Substack right now. The challenge runs inside Photo Club in March.

Come warm up with us. xx 💋 Lisa

this is what I would tell you.

Not how I would light you, pose you, or which lens I would use.

I’d tell you this has very little to do with photography and everything to do you.

Spending this time with yourself, getting to know and trust yourself in this very vulnerable and joyful way.

I started my 30-day dare at forty because I didn’t want to look back at sixty and realize I’d spent decades avoiding myself. I’ve sat across from women older than me who told me what they wish they had done. This isn’t going on my list.

Inside Photo Club, women take their own photos. With their iPhones. In their actual homes. This is not one of the regrets we’re going to have.

We’re warming up for the six-week Photo Challenge over on Substack right now. The challenge runs inside Photo Club in March.

Come warm up with us. xx 💋 Lisa

This week on Substack we’re going clue hunting, your saves, your camera roll, your delightfully specific taste. The part before the photo, the part that makes the photo hit.

Come read IWNGTFY 👋
See you on Substack. 💋
@thegoldenbrandco link in bio will get you there

This week on Substack we’re going clue hunting, your saves, your camera roll, your delightfully specific taste. The part before the photo, the part that makes the photo hit.

Come read IWNGTFY 👋
See you on Substack. 💋
@thegoldenbrandco link in bio will get you there

It certainly can’t hurt.

The next Photo Challenge starts in March in Photo Club.
But first I’m spending February with you for camera-roll archaeology, POV shaping, visual language learning, and a little creative troublemaking.

💋Come play with us on Substack. @thegoldenbrandco link in bio for more. (Psst, email subscribers get a free week of IWNGTFY.)

xx 💋 Lisa

PS. My slippers are @myluvons

It certainly can’t hurt.

The next Photo Challenge starts in March in Photo Club.
But first I’m spending February with you for camera-roll archaeology, POV shaping, visual language learning, and a little creative troublemaking.

💋Come play with us on Substack. @thegoldenbrandco link in bio for more. (Psst, email subscribers get a free week of IWNGTFY.)

xx 💋 Lisa

PS. My slippers are @myluvons

In Photo Club, we’ve been practicing something very unsexy but wildly effective
making less, then using it better.

You really only need two types of content in rotation:

solid B-roll video
face-to-camera clips

Here’s how one B-roll clip becomes five pieces of content.

1. Film 3–7 seconds with movement
Walk into the frame. Pan across your workspace. Catch the light doing its thing.

2. Slow it down to ~0.7
Instantly calmer and more cinematic. Our nervous system will thank you.

3. Make it loop
Duplicate the first second and drop it at the end to make a loop. Super Satisfying to watch.

4. Stack it
Pair that clip with a close-up, a second angle, or a detail shot.
Layer it with original audio or a voiceover about something happening off screen.

5. Change the text, not the footage
Same clip. New angle.
What you’re working on.
What you’re loving.
What you’re side-eyeing.
What’s been sitting on your mind all week.

This exact approach lives inside Photo Club (hi, Video Playbook 👋), along with the rest of the Goldenbrand digital ecosystem for people who don’t dig living on their phone.

Because being “always ready to post” shouldn’t mean being constantly online. It should mean you’ve built a smarter little system behind the scenes.

Follow @thegoldenbrandco for more.

In Photo Club, we’ve been practicing something very unsexy but wildly effective
making less, then using it better.

You really only need two types of content in rotation:

solid B-roll video
face-to-camera clips

Here’s how one B-roll clip becomes five pieces of content.

1. Film 3–7 seconds with movement
Walk into the frame. Pan across your workspace. Catch the light doing its thing.

2. Slow it down to ~0.7
Instantly calmer and more cinematic. Our nervous system will thank you.

3. Make it loop
Duplicate the first second and drop it at the end to make a loop. Super Satisfying to watch.

4. Stack it
Pair that clip with a close-up, a second angle, or a detail shot.
Layer it with original audio or a voiceover about something happening off screen.

5. Change the text, not the footage
Same clip. New angle.
What you’re working on.
What you’re loving.
What you’re side-eyeing.
What’s been sitting on your mind all week.

This exact approach lives inside Photo Club (hi, Video Playbook 👋), along with the rest of the Goldenbrand digital ecosystem for people who don’t dig living on their phone.

Because being “always ready to post” shouldn’t mean being constantly online. It should mean you’ve built a smarter little system behind the scenes.

Follow @thegoldenbrandco for more.

March’s Photo Challenge is coming up fast, close enough that I can already feel the familiar mix of excitement, nerves, and “wait, am I actually doing this again?” energy in my inbox.

So instead of pretending we all wake up ready to stand in front of a camera one day and poof, confidence! I’m using February to do what I’ve learned actually works.

For the next four weeks, the paid side of IWNGTFY is where we’ll be warming up for the challenge but not with prompts, not with instruction, and definitely not by turning this into photography class. You have my word this will be painless and fun.

This is the part before anyone ever takes a picture.
follow @thegoldenbrandco for the plan and subscribe to IWNGTFY.

March’s Photo Challenge is coming up fast, close enough that I can already feel the familiar mix of excitement, nerves, and “wait, am I actually doing this again?” energy in my inbox.

So instead of pretending we all wake up ready to stand in front of a camera one day and poof, confidence! I’m using February to do what I’ve learned actually works.

For the next four weeks, the paid side of IWNGTFY is where we’ll be warming up for the challenge but not with prompts, not with instruction, and definitely not by turning this into photography class. You have my word this will be painless and fun.

This is the part before anyone ever takes a picture.
follow @thegoldenbrandco for the plan and subscribe to IWNGTFY.

I’m very, very good at this side of the internet. If you want to learn to photograph yourself, your work, your space, this is for you!

Over on Substack, I’m spending the next few weeks doing my favorite thing, showing you exactly how to do this.

For the next four weeks, I will be warming things up,
stirring the pot,
and pulling women into a creative space where being seen gets easier and a lot more fun.

Then we take it straight into Photo Club (the photo taking part) in March and actually do the thing together.

PS. You’ve already spent enough time being full of everyone else’s opinions. That job is exhausting.
And unpaid.

It’s better over here.💋
Come play with us on Substack.
@thegoldenbrandco link in bio

I’m very, very good at this side of the internet. If you want to learn to photograph yourself, your work, your space, this is for you!

Over on Substack, I’m spending the next few weeks doing my favorite thing, showing you exactly how to do this.

For the next four weeks, I will be warming things up,
stirring the pot,
and pulling women into a creative space where being seen gets easier and a lot more fun.

Then we take it straight into Photo Club (the photo taking part) in March and actually do the thing together.

PS. You’ve already spent enough time being full of everyone else’s opinions. That job is exhausting.
And unpaid.

It’s better over here.💋
Come play with us on Substack.
@thegoldenbrandco link in bio

You are not here to be full of everyone else.
That job is exhausting.
And unpaid.

It is true not everyone likes it when women realize their power. That has never been a useful reason not to do it.

@thegoldenbrandco for more 💋

Thank you @lacsonravello for outfitting me so beautifully.

You are not here to be full of everyone else.
That job is exhausting.
And unpaid.

It is true not everyone likes it when women realize their power. That has never been a useful reason not to do it.

@thegoldenbrandco for more 💋

Thank you @lacsonravello for outfitting me so beautifully.

The internet said it best this week. Thank you for allowing me to borrow your words. 🫶💋

The internet said it best this week. Thank you for allowing me to borrow your words. 🫶💋

Instead of pretending we all wake up ready to stand in front of a camera one day and poof, confidence! We’re doing this instead.

And you have my word this will be painless and fun. ✌️

See you on Substack. @thegoldenbrandco link in bio to subscribe.

Instead of pretending we all wake up ready to stand in front of a camera one day and poof, confidence! We’re doing this instead.

And you have my word this will be painless and fun. ✌️

See you on Substack. @thegoldenbrandco link in bio to subscribe.

I need to learn embroidery.

Spending a lot of time on Pinterest lately preparing for the March Photo Challenge in the Club. Also found a few hobbies for myself along the way. ;)

I need to learn embroidery.

Spending a lot of time on Pinterest lately preparing for the March Photo Challenge in the Club. Also found a few hobbies for myself along the way. ;)

You know that moment when a Big Name account follows you?

And suddenly you’re hyper-aware of…everything?
Yeah. That.

Here’s what I actually do when I feel myself start second-guessing:

✌️ I don’t change the post I was about to share.
✌️ I don’t hide or make it weird.
✌️ If I was about to stir the pot, I stir the pot.
✌️ I remind myself, they followed for a reason. Probably not because I was behaving.
✌️ If I’ve said it before and it’s still true, I’ll say it again.
✌️ I zoom out and remember, I was fine 30 seconds ago.
✌️ I text someone who knows me in real life, not someone impressed by follower counts, and let them bring me back to earth.

If my stomach flips a little?
That’s usually the right direction.

And then I post it.

Because you are not being watched in spite of your art. You are being watched because of it.

Keep going! Pinky promise. 🤙

You know that moment when a Big Name account follows you?

And suddenly you’re hyper-aware of…everything?
Yeah. That.

Here’s what I actually do when I feel myself start second-guessing:

✌️ I don’t change the post I was about to share.
✌️ I don’t hide or make it weird.
✌️ If I was about to stir the pot, I stir the pot.
✌️ I remind myself, they followed for a reason. Probably not because I was behaving.
✌️ If I’ve said it before and it’s still true, I’ll say it again.
✌️ I zoom out and remember, I was fine 30 seconds ago.
✌️ I text someone who knows me in real life, not someone impressed by follower counts, and let them bring me back to earth.

If my stomach flips a little?
That’s usually the right direction.

And then I post it.

Because you are not being watched in spite of your art. You are being watched because of it.

Keep going! Pinky promise. 🤙

It’s a good thing Winnie and my slippers are so cute. @myluvons

It’s a good thing Winnie and my slippers are so cute. @myluvons

You will never be more happy to be proven wrong, trust me.

Instead of pretending we all wake up ready to stand in front of a camera one day and poof, confidence! We’re doing this instead.

Meet me on Substack for four weeks of camera roll archaeology. Because my friend, your camera roll is trying to tell you something.

This is the pre-work inside the Photo Club membership, the exact steps members take to get the beautiful self-portraits you see in my feed. And yes, you can do it too.

I’ll see you on Substack. @thegoldenbrandco for link to IWNGTFY. ✌️💌

You will never be more happy to be proven wrong, trust me.

Instead of pretending we all wake up ready to stand in front of a camera one day and poof, confidence! We�’re doing this instead.

Meet me on Substack for four weeks of camera roll archaeology. Because my friend, your camera roll is trying to tell you something.

This is the pre-work inside the Photo Club membership, the exact steps members take to get the beautiful self-portraits you see in my feed. And yes, you can do it too.

I’ll see you on Substack. @thegoldenbrandco for link to IWNGTFY. ✌️💌

It’s a little bit maddening to me how many of us feel disempowered in front of the camera. I’ve seen the results of women slowly slipping away and disappearing over the years. I’ve also seen the moment when that light gets switched back on.

Meet me on Substack, @thegoldenbrandco link in bio.

It’s a little bit maddening to me how many of us feel disempowered in front of the camera. I’ve seen the results of women slowly slipping away and disappearing over the years. I’ve also seen the moment when that light gets switched back on.

Meet me on Substack, @thegoldenbrandco link in bio.

Happy weekend friends.
Treat yourself.
Okay love you, bye. ✌️💋

Happy weekend friends.
Treat yourself.
Okay love you, bye. ✌️💋

Let’s make a little trouble together, shall we?

The next Photo Challenge starts in March in Photo Club.
But first I’m spending February with you for camera-roll archaeology, POV shaping, visual language learning, and a little troublemaking.

💋Come play with us on Substack. @thegoldenbrandco link in bio for more. (Psst, email subscribers get a free week of IWNGTFY.)

Let’s make a little trouble together, shall we?

The next Photo Challenge starts in March in Photo Club.
But first I’m spending February with you for camera-roll archaeology, POV shaping, visual language learning, and a little troublemaking.

💋Come play with us on Substack. @thegoldenbrandco link in bio for more. (Psst, email subscribers get a free week of IWNGTFY.)

If curiosity is your love language, I made you a IWNGTFY reading list.

8 Substacks worth your eyes, your tabs, and your next hyperfixation. Go wander, it’s a good one. Link @thegoldenbrandco bio. ✌️💋

If curiosity is your love language, I made you a IWNGTFY reading list.

8 Substacks worth your eyes, your tabs, and your next hyperfixation. Go wander, it’s a good one. Link @thegoldenbrandco bio. ✌️💋

March’s Photo Challenge is coming up fast, close enough that I can already feel the familiar mix of excitement, nerves, and “wait, am I actually doing this again?” energy in my inbox.

So instead of pretending we all wake up ready to stand in front of a camera one day and poof, confidence! I’m using February to do what I’ve learned actually works.
We’re setting the table.

For the next four weeks, the paid side of IWNGTFY on @substack is where we’ll be warming up for the challenge but not with prompts, not with instruction, and definitely not by turning this into photography class.

You have my word this will be painless and fun.

@thegoldenbrandco link in bio 💌✌️

March’s Photo Challenge is coming up fast, close enough that I can already feel the familiar mix of excitement, nerves, and “wait, am I actually doing this again?” energy in my inbox.

So instead of pretending we all wake up ready to stand in front of a camera one day and poof, confidence! I’m using February to do what I’ve learned actually works.
We’re setting the table.

For the next four weeks, the paid side of IWNGTFY on @substack is where we’ll be warming up for the challenge but not with prompts, not with instruction, and definitely not by turning this into photography class.

You have my word this will be painless and fun.

@thegoldenbrandco link in bio 💌✌️

Everyone’s capacity for being seen is different.

If you’re right at the beginning,
if you want to work this out privately, at your own pace,
No Bad Photos is for you.

It’s a standalone course you can do on your own.
You buy it once. You keep it.
You’ll learn a repeatable way to make photos feel doable again.

And when you want to practice with other cool women,
Photo Club is just the ticket.

Our next photo challenge takes place inside the club in March.
More details coming soon.

Everyone’s capacity for being seen is different.

If you’re right at the beginning,
if you want to work this out privately, at your own pace,
No Bad Photos is for you.

It’s a standalone course you can do on your own.
You buy it once. You keep it.
You’ll learn a repeatable way to make photos feel doable again.

And when you want to practice with other cool women,
Photo Club is just the ticket.

Our next photo challenge takes place inside the club in March.
More details coming soon.

Answer honestly.

Do we look alike? ;)

Hey, I’m Lisa 👋

I had to learn slowly, sometimes painfully, that I didn’t need to change who I was to be visible. And what I actually needed was a way to stay myself while being seen.

And I was doing that while… living.
Aging.
Working.
Wanting more/Wanting less
Going through things.
Being a woman in my 40s with a full, complicated, very real life.

I couldn’t find anyone talking about that part.
So I figured it out on my own.
And then I built the things I wish I’d had.

If I were you I’d start here -> with No Bad Photos.
Then scroll back in the feed for:
— No Bad Photos vs. Photo Club
— What’s inside Photo Club
— The six-week Photo Club Challenge

Everything here connects.
Nothing here will ask you to become someone else.
xx 💋 Lisa (and Winnie)

Answer honestly.

Do we look alike? ;)

Hey, I’m Lisa 👋

I had to learn slowly, sometimes painfully, that I didn’t need to change who I was to be visible. And what I actually needed was a way to stay myself while being seen.

And I was doing that while… living.
Aging.
Working.
Wanting more/Wanting less
Going through things.
Being a woman in my 40s with a full, complicated, very real life.

I couldn’t find anyone talking about that part.
So I figured it out on my own.
And then I built the things I wish I’d had.

If I were you I’d start here -> with No Bad Photos.
Then scroll back in the feed for:
— No Bad Photos vs. Photo Club
— What’s inside Photo Club
— The six-week Photo Club Challenge

Everything here connects.
Nothing here will ask you to become someone else.
xx 💋 Lisa (and Winnie)

You know what they say.
An evil eye a day keeps the [not today, Satan] away.
This is a customizable situation.
Insert your most [pressing issue].

You know what they say.
An evil eye a day keeps the [not today, Satan] away.
This is a customizable situation.
Insert your most [pressing issue].

If you’re still sorting out No Bad Photos vs. Photo Club,
scroll back two posts.

If you’re considering the Club know that we are responsive to our members needs and feedback. Last year alone we added Substack Summer School, a Video Challenge, Video Playbook, & all new Six-week Self-Photo challenge, along with additional group calls.

This year we will add the Visibility kit and more.

And if you’re a paid Substack subscriber, I’ll be rolling out a few extra goodies leading up to the self-photo challenge, just for you.

@thegoldenbrandco link in bio for more.

If you’re still sorting out No Bad Photos vs. Photo Club,
scroll back two posts.

If you’re considering the Club know that we are responsive to our members needs and feedback. Last year alone we added Substack Summer School, a Video Challenge, Video Playbook, & all new Six-week Self-Photo challenge, along with additional group calls.

This year we will add the Visibility kit and more.

And if you’re a paid Substack subscriber, I’ll be rolling out a few extra goodies leading up to the self-photo challenge, just for you.

@thegoldenbrandco link in bio for more.

I’m in a book!
All the heart eyes for this stunning compilation by Women Create and Susan Harold. Congratulations on your book and thank you for including two of my projects with @westrosedesign and @embracethespacebetween .

Absolutely overwhelmed and over the moon.
🫶 These would make beautiful gifts for friends. Find yours at local booksellers.

I’m in a book!
All the heart eyes for this stunning compilation by Women Create and Susan Harold. Congratulations on your book and thank you for including two of my projects with @westrosedesign and @embracethespacebetween .

Absolutely overwhelmed and over the moon.
🫶 These would make beautiful gifts for friends. Find yours at local booksellers.

Let’s talk about it 💟

A simple decision guide to help you decide.

👉 Start with No Bad Photos if you want
a clear, private process
confidence with photos first
something you can do on your own time

👉 Join Photo Club if you want
ongoing support
shared prompts + challenges
photos and video and publishing
a place to stay visible consistently
group sounding board calls
community of creative friends

A lot of people do both.
Course → then Club.

If you’re still unsure, ask your questions below and I’ll answer them here. I’m sure someone will be curious about the same thing.

@thegoldenbrandco link in bio for both.

Let’s talk about it 💟

A simple decision guide to help you decide.

👉 Start with No Bad Photos if you want
a clear, private process
confidence with photos first
something you can do on your own time

👉 Join Photo Club if you want
ongoing support
shared prompts + challenges
photos and video and publishing
a place to stay visible consistently
group sounding board calls
community of creative friends

A lot of people do both.
Course → then Club.

If you’re still unsure, ask your questions below and I’ll answer them here. I’m sure someone will be curious about the same thing.

@thegoldenbrandco link in bio for both.

And that’s just a peek. Trust me you do not want to miss her advice for women who still feel invisible.

Very proud to feature Naomi for the fourth installment of our anthology Women by Women.
Read the full post on Substack.

xx 💋 Lisa

& psst. Founding subscribers get No Bad Photos course… For free!

And that’s just a peek. Trust me you do not want to miss her advice for women who still feel invisible.

Very proud to feature Naomi for the fourth installment of our anthology Women by Women.
Read the full post on Substack.

xx 💋 Lisa

& psst. Founding subscribers get No Bad Photos course… For free!

How I did it.

When I moved from Los Angeles to a small coastal town in Oregon, I genuinely thought my photography business was over.

No studios.
No local client base.
No easy “just pop by for a shoot.”

What I didn’t realize yet was that the thing I thought would end my work would actually change how I built it.

I stopped organizing my business around location and started designing it around process.

That’s how I built a photography practice without studios, without travel days, and without being in the same room as my clients and why my work became more sustainable, more flexible, and more creatively satisfying than it had ever been before.

Remote photography isn’t a loophole. It’s a system.

And because photographers kept asking how this actually works I put everything I use inside the Remote Photographer’s Roadmap.

It covers:
– how to structure remote shoots professionally
– what clients actually need from you (and what they don’t)
– the tech, prep, and workflow that make it seamless
– and how to offer this confidently as a real service, not a workaround

If you’re a photographer building a business outside a big city, or trying to design one that fits your life, start there.

Link in bio @thegoldenbrandco

👇
If you’re honest: what part of running your photography business feels the most limiting right now?

How I did it.

When I moved from Los Angeles to a small coastal town in Oregon, I genuinely thought my photography business was over.

No studios.
No local client base.
No easy “just pop by for a shoot.”

What I didn’t realize yet was that the thing I thought would end my work would actually change how I built it.

I stopped organizing my business around location and started designing it around process.

That’s how I built a photography practice without studios, without travel days, and without being in the same room as my clients and why my work became more sustainable, more flexible, and more creatively satisfying than it had ever been before.

Remote photography isn’t a loophole. It’s a system.

And because photographers kept asking how this actually works I put everything I use inside the Remote Photographer’s Roadmap.

It covers:
– how to structure remote shoots professionally
– what clients actually need from you (and what they don’t)
– the tech, prep, and workflow that make it seamless
– and how to offer this confidently as a real service, not a workaround

If you’re a photographer building a business outside a big city, or trying to design one that fits your life, start there.

Link in bio @thegoldenbrandco

👇
If you’re honest: what part of running your photography business feels the most limiting right now?

When I started, I truly didn’t know what I was doing. I was figuring it out in real time repeating what worked, laughing at what didn’t, and relying on a handful of very patient clients who trusted me while I trusted the process. I was screenshotting Zoom calls, experimenting with new tools, photographing through my clients’ iPhones.

People close to me didn’t always get it. Some were worried. Some were skeptical. More than a few told me I couldn’t make a real business this way or that no one would ever pay for it. And honestly, there were days I wondered the same thing.

Being able to tell the full story meant more to me than I expected. Remote photography confuses people, and having the space to connect all the dots, from leaving Los Angeles, to landing in a small coastal town, to needing to keep working and supporting my family, felt incredibly validating. Not because it proved anyone wrong, but because it made the path make sense.

I hope it reaches the women who need a little confirmation right now. If your way doesn’t look like everyone else’s, that doesn’t mean you’re doing it wrong.

It might mean you’re building something new.
xx 💋 Lisa

Thank you @abby_lane_design for letting us share your beautiful home. ♥️

When I started, I truly didn’t know what I was doing. I was figuring it out in real time repeating what worked, laughing at what didn’t, and relying on a handful of very patient clients who trusted me while I trusted the process. I was screenshotting Zoom calls, experimenting with new tools, photographing through my clients’ iPhones.

People close to me didn’t always get it. Some were worried. Some were skeptical. More than a few told me I couldn’t make a real business this way or that no one would ever pay for it. And honestly, there were days I wondered the same thing.

Being able to tell the full story meant more to me than I expected. Remote photography confuses people, and having the space to connect all the dots, from leaving Los Angeles, to landing in a small coastal town, to needing to keep working and supporting my family, felt incredibly validating. Not because it proved anyone wrong, but because it made the path make sense.

I hope it reaches the women who need a little confirmation right now. If your way doesn’t look like everyone else’s, that doesn’t mean you’re doing it wrong.

It might mean you’re building something new.
xx 💋 Lisa

Thank you @abby_lane_design for letting us share your beautiful home. ♥️

That’s the setup.

Gear is nice, and it absolutely has a time and place. But everything I film is on my iPhone. Same with Photo Club members. No studios No fancy rigs.

And really, the hard part isn’t the tech.
The hard part is having a regulated enough nervous system to actually try and then hit post.

That’s why No Bad Photos exists. It’s the self-paced course that helps you get comfortable being seen before you worry about aesthetics or gear. Start there. Fancy setups can come later, or not 😏.

Follow @thegoldenbrandco for more.
xx 💋 Lisa

That’s the setup.

Gear is nice, and it absolutely has a time and place. But everything I film is on my iPhone. Same with Photo Club members. No studios No fancy rigs.

And really, the hard part isn’t the tech.
The hard part is having a regulated enough nervous system to actually try and then hit post.

That’s why No Bad Photos exists. It’s the self-paced course that helps you get comfortable being seen before you worry about aesthetics or gear. Start there. Fancy setups can come later, or not 😏.

Follow @thegoldenbrandco for more.
xx 💋 Lisa

I’ve been thinking about what I can say or do for my community right now given well… Everything.

I’m spending time with my neighbors and supporting local community by checking in, delivering snacks, cake, and other nourishing treats & I thought my Goldenbrand community might like to do the same.

So I put together a list of food and serotonin they might need right now and I’m happy to say all of the links I shared came from the @substack community.

FOOD

Chicken Tinga with a Twist (perf sunday night dinner) @muydelish.blog

Peanut butter and Salted Maple Granola (for sharing) @madeby.mandy

Morning Cookies (for you) @David Lebovitz

Brown Butter Banana Chocolate Chip Cookies (my fave) @Karianna Alexa

A Very Good Bean Salad (eat all week) @Lisa Haukom

Everyday Cake (for friends & coffee) @bakedbybenji

SEROTONIN

The entire Art and Illustration tab on Substack!

PS. Caring for your nervous system right now is not passive. We need to be nourished so we can show up again tomorrow. 🫶🫶🫶

I’ve been thinking about what I can say or do for my community right now given well… Everything.

I’m spending time with my neighbors and supporting local community by checking in, delivering snacks, cake, and other nourishing treats & I thought my Goldenbrand community might like to do the same.

So I put together a list of food and serotonin they might need right now and I’m happy to say all of the links I shared came from the @substack community.

FOOD

Chicken Tinga with a Twist (perf sunday night dinner) @muydelish.blog

Peanut butter and Salted Maple Granola (for sharing) @madeby.mandy

Morning Cookies (for you) @David Lebovitz

Brown Butter Banana Chocolate Chip Cookies (my fave) @Karianna Alexa

A Very Good Bean Salad (eat all week) @Lisa Haukom

Everyday Cake (for friends & coffee) @bakedbybenji

SEROTONIN

The entire Art and Illustration tab on Substack!

PS. Caring for your nervous system right now is not passive. We need to be nourished so we can show up again tomorrow. 🫶🫶🫶

The world’s gone crazy. My heart hurts. Take care of yourselves and each other.

Thank goodness my slippers are cute @myluvons

The world’s gone crazy. My heart hurts. Take care of yourselves and each other.

Thank goodness my slippers are cute @myluvons

Yes, I shoot clients remotely.
No, it’s not complicated.

People are still asking how I shoot clients remotely even after writing a full feature on it for Where Women Create and talking through the process on video.

So here it is, plainly:

I direct and photograph clients remotely in real time.
I guide light, framing, movement, and setup from my end.
They’re in their space. I’m in mine.
The images are intentional, editorial, and deeply human.

This isn’t a workaround.
It’s a method.

If you’re a photographer paying attention and thinking,
“Wait… I could add this to my own business,”
you’re right.

I made The Remote Photographer’s Roadmap with the exact resources, PDFs, workflows, and technical setup you need to do this yourself, without guessing or reinventing the wheel.

And if you’re here because you want to book a shoot with me?
That’s available too. Link’s in my bio.🫶

Different paths. Same philosophy:
meet people where they are
and make the work fit real life♥️💋

Yes, I shoot clients remotely.
No, it’s not complicated.

People are still asking how I shoot clients remotely even after writing a full feature on it for Where Women Create and talking through the process on video.

So here it is, plainly:

I direct and photograph clients remotely in real time.
I guide light, framing, movement, and setup from my end.
They’re in their space. I’m in mine.
The images are intentional, editorial, and deeply human.

This isn’t a workaround.
It’s a method.

If you’re a photographer paying attention and thinking,
“Wait… I could add this to my own business,”
you’re right.

I made The Remote Photographer’s Roadmap with the exact resources, PDFs, workflows, and technical setup you need to do this yourself, without guessing or reinventing the wheel.

And if you’re here because you want to book a shoot with me?
That’s available too. Link’s in my bio.🫶

Different paths. Same philosophy:
meet people where they are
and make the work fit real life♥️💋

I can teach you where to stand.
What light to use.
How to frame the shot.
Which edits actually matter.

And I do.

But none of that is the reason people finally hit post.

The thing that changes everything is point of view.

Not your angle.
Not your outfit.
Not the algorithm.

Point of view is how you see yourself and what you decide this image means.

When you know:
what you’re trying to say
what this photo is for
and who you’re speaking to

posting stops being a negotiation & becomes a decision.

That’s No Bad Photos.
The technical stuff matters but the reason it works is because we change how you recognize yourself in the image. (Oh hey girl)

No one else can do that part for you, not even me. 🫶

And once it clicks?
You just post.

xx 💋 Lisa @thegoldenbrandco for more.

I can teach you where to stand.
What light to use.
How to frame the shot.
Which edits actually matter.

And I do.

But none of that is the reason people finally hit post.

The thing that changes everything is point of view.

Not your angle.
Not your outfit.
Not the algorithm.

Point of view is how you see yourself and what you decide this image means.

When you know:
what you’re trying to say
what this photo is for
and who you’re speaking to

posting stops being a negotiation & becomes a decision.

That’s No Bad Photos.
The technical stuff matters but the reason it works is because we change how you recognize yourself in the image. (Oh hey girl)

No one else can do that part for you, not even me. 🫶

And once it clicks?
You just post.

xx 💋 Lisa @thegoldenbrandco for more.

It’s tempting to pick up the camera and start creating and posting content, but you will save so much time and heartache if you do this first.

Your point of view will guide:
– what you film
– what you keep
– what you want to say & how you show it
– how you want your work to feel
– what belongs in your world/ who is invited to your dinner party.

When you build a clear point of view and when you articulate what matters to you, the right people find their way in.

Link in my bio to read the sect post and create your own geek list to really tailor your personal point of view. Follow @thegoldenbrandco for more.

xx Lisa💋

It’s tempting to pick up the camera and start creating and posting content, but you will save so much time and heartache if you do this first.

Your point of view will guide:
– what you film
– what you keep
– what you want to say & how you show it
– how you want your work to feel
– what belongs in your world/ who is invited to your dinner party.

When you build a clear point of view and when you articulate what matters to you, the right people find their way in.

Link in my bio to read the sect post and create your own geek list to really tailor your personal point of view. Follow @thegoldenbrandco for more.

xx Lisa💋

Photo Club lore incoming ✌️

It’s five years since I took the first group of women through this photo challenge. Now we have a thriving community of alumni & members many of whom have had their own feature on my Substack showcasing their self portraits.

And Photo club has grown so much since then with the community, the support and all the resource resources a creative or founder needs to be visible online.

Plus when you become a member, you get access to our course for people that hate being on camera No Bad Photos and all previous photo challenges.

link in my bio to learn more or DM me with any questions you might have. xx 💋 Lisa

Photo Club lore incoming ✌️

It’s five years since I took the first group of women through this photo challenge. Now we have a thriving community of alumni & members many of whom have had their own feature on my Substack showcasing their self portraits.

And Photo club has grown so much since then with the community, the support and all the resource resources a creative or founder needs to be visible online.

Plus when you become a member, you get access to our course for people that hate being on camera No Bad Photos and all previous photo challenges.

link in my bio to learn more or DM me with any questions you might have. xx 💋 Lisa

Oh joy! We’ve been waiting for this.

I want to acknowledge groups of creators who have been doing this for a while and how it has felt impossibly heavy to go against the grain when the status quo was a pressure cooker of look-alike, interchangeable, emotionally flat images. Same face, same light. Same implausible “effortless” vibe that somehow required a full team, a full day, and an identity edit to pull off.

A genuine thank you to @theluupe for their recent report giving shared language to what so many of us have been feeling because a long time, this work existed ahead of the vocabulary.

And personally? I needed this validation too.

Read the whole post on my @substack I Would Never Gatekeep this from you and follow @thegoldenbrandco for more.

Photo credit goes to photo club members for their self portraits.

Thanks for being here! xx Lisa 💋

Oh joy! We’ve been waiting for this.

I want to acknowledge groups of creators who have been doing this for a while and how it has felt impossibly heavy to go against the grain when the status quo was a pressure cooker of look-alike, interchangeable, emotionally flat images. Same face, same light. Same implausible “effortless” vibe that somehow required a full team, a full day, and an identity edit to pull off.

A genuine thank you to @theluupe for their recent report giving shared language to what so many of us have been feeling because a long time, this work existed ahead of the vocabulary.

And personally? I needed this validation too.

Read the whole post on my @substack I Would Never Gatekeep this from you and follow @thegoldenbrandco for more.

Photo credit goes to photo club members for their self portraits.

Thanks for being here! xx Lisa 💋

One year on Substack.
Here’s what I’d do differently if I were starting today:

• Visual content performs.
You don’t need an MFA. A clear point of view + a voice that sounds like you goes a long way. Photos are very welcome over there.

• Don’t rush to publish.
Hang out first. Read. Notice what you actually enjoy talking about before locking yourself into a “topic.”

• Be a real human on the platform.
Follow people. Subscribe. Repost. Comment. Share work you love. Substack rewards participation, not broadcasting.

I break each of these down with more ideas + examples in the video, so save this and come back to it when you’re setting things up.

And if photos, face-to-camera, or showing up publicly keep landing on your “I’ll deal with that later” list—Photo Club is where we practice all of it together.

Follow @thegoldenbrandco for more like this.

One year on Substack.
Here’s what I’d do differently if I were starting today:

• Visual content performs.
You don’t need an MFA. A clear point of view + a voice that sounds like you goes a long way. Photos are very welcome over there.

• Don’t rush to publish.
Hang out first. Read. Notice what you actually enjoy talking about before locking yourself into a “topic.”

• Be a real human on the platform.
Follow people. Subscribe. Repost. Comment. Share work you love. Substack rewards participation, not broadcasting.

I break each of these down with more ideas + examples in the video, so save this and come back to it when you’re setting things up.

And if photos, face-to-camera, or showing up publicly keep landing on your “I’ll deal with that later” list—Photo Club is where we practice all of it together.

Follow @thegoldenbrandco for more like this.

Did you hear? Believability is in.

I’ve been beating this drum for five years, while living it alongside a community of women rooted in a very simple belief: beauty and relevance don’t expire.

I need you to know something.
If you’ve spent the last few years looking at online visual branding and thinking, “This wasn’t built for someone who looks like me / lives like me / has my actual life,” you weren’t being dramatic.

You were being accurate.

What’s replacing it now is something much harder to fake and far more compelling, real representation. Images that align with how people actually recognize their world. After years of signaling aspiration, brands and creatives are realizing that when perfect becomes easy, trust gets harder.

TLDR -> As I’ve been saying all along, you are the best person to make your own visual content.

Photo Club members are way ahead of the curve here but the Birthday week sale is still on and No Bad Photos is still live and yes, it’s for you.
✨ Use code BIRTHDAY20YAY for 20% off ✨

@substack links in bio. Follow @thegoldenbrandco for more content like this.

Did you hear? Believability is in.

I’ve been beating this drum for five years, while living it alongside a community of women rooted in a very simple belief: beauty and relevance don’t expire.

I need you to know something.
If you’ve spent the last few years looking at online visual branding and thinking, “This wasn’t built for someone who looks like me / lives like me / has my actual life,” you weren’t being dramatic.

You were being accurate.

What’s replacing it now is something much harder to fake and far more compelling, real representation. Images that align with how people actually recognize their world. After years of signaling aspiration, brands and creatives are realizing that when perfect becomes easy, trust gets harder.

TLDR -> As I’ve been saying all along, you are the best person to make your own visual content.

Photo Club members are way ahead of the curve here but the Birthday week sale is still on and No Bad Photos is still live and yes, it’s for you.
✨ Use code BIRTHDAY20YAY for 20% off ✨

@substack links in bio. Follow @thegoldenbrandco for more content like this.

If you’re waiting to feel confident before taking photos, you’ll wait forever.

Confidence is a byproduct of repetition, not a prerequisite.

Make it exist first.

Follow @thegoldenbrandco for more
Part 2 coming soon!

If you’re waiting to feel confident before taking photos, you’ll wait forever.

Confidence is a byproduct of repetition, not a prerequisite.

Make it exist first.

Follow @thegoldenbrandco for more
Part 2 coming soon!

Feeling forced in front of the camera is a weird modern problem no one warned us about.

Somewhere along the way, needing photos became part of the job and no one taught us how to deal with all the trepidation, frustration, and anxiety around it.

Until now.💋

No Bad Photos course is a practical guide for women, founders, and creatives who need photos, but hate being on camera.

This is a good next step if you’re just finding your way into my world, if we’ve worked together before and you want to keep creating on your own, or if Photo Club is calling but you want something self-paced first.

I’m deeply grateful for the way this work has been supported and shared by publications, by the community, and most of all by the women inside it.

Every photo in this carousel is a self-portrait.
Every woman you see is part of this community.

And because it’s my birthday week and because this work has reached far more women than I ever imagined - it’s SALE time!

✨ Birthday Week Sale ✨
Use code BIRTHDAY20YAY for 20% off

Psst. No one will ever know you took your own photos, unless you tell them. And trust me, you’re going to want to tell them. 💋

link for no more bad photos in bio. Follow. @thegoldenbrandco for more

Feeling forced in front of the camera is a weird modern problem no one warned us about.

Somewhere along the way, needing photos became part of the job and no one taught us how to deal with all the trepidation, frustration, and anxiety around it.

Until now.💋

No Bad Photos course is a practical guide for women, founders, and creatives who need photos, but hate being on camera.

This is a good next step if you’re just finding your way into my world, if we’ve worked together before and you want to keep creating on your own, or if Photo Club is calling but you want something self-paced first.

I’m deeply grateful for the way this work has been supported and shared by publications, by the community, and most of all by the women inside it.

Every photo in this carousel is a self-portrait.
Every woman you see is part of this community.

And because it’s my birthday week and because this work has reached far more women than I ever imagined - it’s SALE time!

✨ Birthday Week Sale ✨
Use code BIRTHDAY20YAY for 20% off

Psst. No one will ever know you took your own photos, unless you tell them. And trust me, you’re going to want to tell them. 💋

link for no more bad photos in bio. Follow. @thegoldenbrandco for more

Cathartic liberation from the rules, roles, and rituals were done, pretending to care about.

in my previous Substack posts we’ve reclaimed our hotness by unabashedly indulging in our most petty, unhinged deep dives.

We’ve curated our deeply personal, gloriously nerdy Geek Lists. We’ve rewritten the rules of taking up space and declared loudly, we won’t and don’t want to take up space “like men” thank you very much.

We’ve even explored my most private and frankly traumatic experiences with floods and duck shoes (it’s okay, you can laugh, I do).

Since this is a totally safe space and I’ve earned your trust, right? Now? Now we burn.

Allow me to reveal the queen of all self-love checkmates: The Burn Book - your list of all the silent, suffocating ways we shrink, that never served us anyway.

I’ll see you over on @substack xx Lisa
Follow @thegoldenbrandco for more💋

Cathartic liberation from the rules, roles, and rituals were done, pretending to care about.

in my previous Substack posts we’ve reclaimed our hotness by unabashedly indulging in our most petty, unhinged deep dives.

We’ve curated our deeply personal, gloriously nerdy Geek Lists. We’ve rewritten the rules of taking up space and declared loudly, we won’t and don’t want to take up space “like men” thank you very much.

We’ve even explored my most private and frankly traumatic experiences with floods and duck shoes (it’s okay, you can laugh, I do).

Since this is a totally safe space and I’ve earned your trust, right? Now? Now we burn.

Allow me to reveal the queen of all self-love checkmates: The Burn Book - your list of all the silent, suffocating ways we shrink, that never served us anyway.

I’ll see you over on @substack xx Lisa
Follow @thegoldenbrandco for more💋

Another trip around the ☀️!
Every birthday week looks a little bit different, this one especially so.

Thankfully I’m over expecting grand gestures, surprise parties, and for those around me to read my mind about what I want to do.

Now I know the magic is in asking for space to do what crave in the moment.

Thank you for all of your birthday wishes yesterday. I like you too. 🫶

This week’s round up is a little bit different. I’ve been spending time making new friends on other platforms, but don’t worry I haven’t forgotten about you. Here’s a little taste of those conversations. 🥂💋

Another trip around the ☀️!
Every birthday week looks a little bit different, this one especially so.

Thankfully I’m over expecting grand gestures, surprise parties, and for those around me to read my mind about what I want to do.

Now I know the magic is in asking for space to do what crave in the moment.

Thank you for all of your birthday wishes yesterday. I like you too. 🫶

This week’s round up is a little bit different. I’ve been spending time making new friends on other platforms, but don’t worry I haven’t forgotten about you. Here’s a little taste of those conversations. 🥂💋

How I built a photography practice without studios, travel days, or being in the same room as my clients.

And and how it ended up in the Winter issue of The Winter issue of Where Women Create magazine.

They ran a full feature on my remote photography work, the thing people still ask me to explain at dinner parties, in DMs, and five minutes into every consult and podcast interview. 😊

I’m counting this as a win for all of us who’ve had a kooky idea and didn’t talk ourselves out of it just because it didn’t look like anyone else’s path. 🤘😙💋

Click over to @substack to read and see the beautiful home of @abby_lane_design

How I built a photography practice without studios, travel days, or being in the same room as my clients.

And and how it ended up in the Winter issue of The Winter issue of Where Women Create magazine.

They ran a full feature on my remote photography work, the thing people still ask me to explain at dinner parties, in DMs, and five minutes into every consult and podcast interview. 😊

I’m counting this as a win for all of us who’ve had a kooky idea and didn’t talk ourselves out of it just because it didn’t look like anyone else’s path. 🤘😙💋

Click over to @substack to read and see the beautiful home of @abby_lane_design

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