A NEW WAY TO RUN A PHOTOGRAPHY BUSINESS, WITHOUT STUDIOS, TRAVEL DAYS, OR GEOGRAPHIC LIMITS.

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GOLDENBRAND PHOTOGRAPHY©

Creative Director · Photographer · Strategist · Writer · Community Builder

LISA HAUKOM

A portfolio career built across consulting, advisory, education, digital products, and community programming. Working with founder-led brands and organizations in lifestyle, beauty, wellness, editorial, and nonprofit.

The Goldenbrand is where creative women and brands come to clarify their vision and bring their work into the world.

The Goldenbrand is a creative studio and community built around creative direction, strategic advice, and photography for women building meaningful work.

Because today the work doesn’t just live in studios, notebooks, or kitchens. It lives online.

On Websites, Substack posts,Launches, Press features, and Social platforms. All of them ask for images and story.More often than not, they ask for you. The Goldenbrand is where women learn how to meet that moment with ease.

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WHEN WOMEN SHOW THEIR WORK CLEARLY, OPPORTUNITY AND MONEY FOLLOW.

STEP INTO
GOLDENBRAND WORLD

Photo Club
The Membership Space.
A creative community for women founders, artists, and writers building something meaningful and wanting support showing up for their work online. You'll find courses, live coaching, cowering, and more.

Editorial Content Sessions (Remote)
Professional Editorial Images - create in your own space.
Lisa directs your photo session through your iPhone to create a library of images for your website, Substack, press, and socials.

Private Advisory
Most Direct Way to Work With Lisa. For those who want Lisa's eyes on their work while they build their brand. Together you'll refine your visuals, creative direction, and strategy so your work reaches the people it's meant for. This is where bigger ideas, launches, and sustainable growth take shape.

Remote Photography Method
Lisa is A Fan of More Money in the Hands of Women.
A new way to run a photography business without studios, travel days, or geographic restrictions.

Office Hours
A Quick Way to Get Perspective.

The No Bad Photos
Method to Photograph Yourself.
A self-paced course.

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Steal My Week of Self-Portrait Prompts.

7 simple ideas you can try at home using just your iPhone and natural light.

SEND THEM TO ME!

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BIG NEWS, OUR SUBSTACK IS ON THE RISING CHARTS!
If you enjoy the thinking behind The Goldenbrand. This is where it lives.

April is looking a lot like this.
More of all of it coming soon.
Get yourself into our world @thegoldenbrandco link in bio.
xx Lisa

PS. My sweet sister came to my rescue with lovely @ecotools products and new brushes. ☺️

April is looking a lot like this.
More of all of it coming soon.
Get yourself into our world @thegoldenbrandco link in bio.
xx Lisa

PS. My sweet sister came to my rescue with lovely @ecotools products and new brushes. ☺️

Now THAT’S what I’m talking about.
These aren’t your mom’s glamour shots. These are all self portraits shot on iPhones week 1/6 of the photo challenge.
These are courageous and vulnerable. And the support these women have for one another inside Photo Club is absolutely catching, as good vibes are. 😉

Week one is done. Five more weeks still left. The door is still open, get in here with us. ♥️

Now THAT’S what I’m talking about.
These aren’t your mom’s glamour shots. These are all self portraits shot on iPhones week 1/6 of the photo challenge.
These are courageous and vulnerable. And the support these women have for one another inside Photo Club is absolutely catching, as good vibes are. 😉

Week one is done. Five more weeks still left. The door is still open, get in here with us. ♥️

5 of my fav self-portrait tips you can try RIGHT NOW with your iPhone.

1. Black and white: great for beginners learning about light, it helps you see details more clearly
(ps. we’re doing this one right now inside the Photo Club self-portrait challenge. Link in bio to join us!)

2. Crop! So underrated and it completely transforms an image

3.Collections: group similar photos together for a little series, or try a photo strip

4. Go outside: take that camera out in public, just do it
5. Stop getting “ready”. Most yourself in a robe with a cup of tea and your kitty? This is the time.

Follow @thegoldenbrandco for more.

5 of my fav self-portrait tips you can try RIGHT NOW with your iPhone.

1. Black and white: great for beginners learning about light, it helps you see details more clearly
(ps. we’re doing this one right now inside the Photo Club self-portrait challenge. Link in bio to join us!)

2. Crop! So underrated and it completely transforms an image

3.Collections: group similar photos together for a little series, or try a photo strip

4. Go outside: take that camera out in public, just do it
5. Stop getting “ready”. Most yourself in a robe with a cup of tea and your kitty? This is the time.

Follow @thegoldenbrandco for more.

Oh I wish you could read these comments right now. 🤭🥰

Many of them are doing this for the first time. Taking the photos is one thing, but posting them is another.
These women are expanding their comfort zones in real time, together.

The sweetness, excitement and enthusiasm they have for each other is truly something special.
If you’re even a little bit curious, get in here with us. Link in @thegoldenbrandco bio. 😁

Oh I wish you could read these comments right now. 🤭🥰

Many of them are doing this for the first time. Taking the photos is one thing, but posting them is another.
These women are expanding their comfort zones in real time, together.

The sweetness, excitement and enthusiasm they have for each other is truly something special.
If you’re even a little bit curious, get in here with us. Link in @thegoldenbrandco bio. 😁

I used to keep the woo quiet.
Now my phone hotspot has read NYT Bestseller for two years and counting.

Gabrielle Blair mentioned it in her newsletter this week and it came back to me the same day I was writing about it. That’s not nothing.

I use color deliberately when I need to change the chemistry of a day. I clear energy. I cut cords. I’ve been known to make a binding when someone is actively causing harm. Add strong instincts and fifty+ years of learning to trust them and that’s everything.

Practical magic. ♥️

The non-mystical version of how I work lives on Instagram. The rest, the rituals, the spells, the midnight noodles under the full moon that’s in my letter.
It’s called I Would Never Gatekeep This From You.
Which should tell you everything.

On second thought, maybe what I do over here is a little bit magical… I’ll leave it up to my people to decide. 🫶

I used to keep the woo quiet.
Now my phone hotspot has read NYT Bestseller for two years and counting.

Gabrielle Blair mentioned it in her newsletter this week and it came back to me the same day I was writing about it. That’s not nothing.

I use color deliberately when I need to change the chemistry of a day. I clear energy. I cut cords. I’ve been known to make a binding when someone is actively causing harm. Add strong instincts and fifty+ years of learning to trust them and that’s everything.

Practical magic. ♥️

The non-mystical version of how I work lives on Instagram. The rest, the rituals, the spells, the midnight noodles under the full moon that’s in my letter.
It’s called I Would Never Gatekeep This From You.
Which should tell you everything.

On second thought, maybe what I do over here is a little bit magical… I’ll leave it up to my people to decide. 🫶

First they don’t get it. Then they want to know how you did it. I’ve been on both sides of that sentence for years, doing things differently for a long time.
Directing photo shoots I’m not in the room for.
Running a photography community that will become a book. Writing a newsletter called “I Would Never Gatekeep This From You.”

None of it made sense to people, until it did.
Stay weird. Stay too much. Stay ahead. 💋

Share with someone who’s always been ahead of her time.

First they don’t get it. Then they want to know how you did it. I’ve been on both sides of that sentence for years, doing things differently for a long time.
Directing photo shoots I’m not in the room for.
Running a photography community that will become a book. Writing a newsletter called “I Would Never Gatekeep This From You.”

None of it made sense to people, until it did.
Stay weird. Stay too much. Stay ahead. 💋

Share with someone who’s always been ahead of her time.

Get in the picture, this moment won’t come again.
Follow @thegoldenbrandco link in bio to Photo Club.

Get in the picture, this moment won’t come again.
Follow @thegoldenbrandco link in bio to Photo Club.

The refrigerator looks like it’s been ravaged by something feral. Ferris is back at college and the house feels extra quiet, the way it gets when someone with bright energy has left it. I keep walking into the kitchen expecting company and finding only the very good leftovers of a very good week.

We watched things, enjoyed bonfires in the pit we built last fall . We made this salad three times, stayed up too late enjoying movies and wee-hour conversations. All in all a perfect spring break.

How was yours?

I’m sharing it all with you in a new letter this week, on my Substack.

The refrigerator looks like it’s been ravaged by something feral. Ferris is back at college and the house feels extra quiet, the way it gets when someone with bright energy has left it. I keep walking into the kitchen expecting company and finding only the very good leftovers of a very good week.

We watched things, enjoyed bonfires in the pit we built last fall . We made this salad three times, stayed up too late enjoying movies and wee-hour conversations. All in all a perfect spring break.

How was yours?

I’m sharing it all with you in a new letter this week, on my Substack.

Plus a new workshop download for paid subscribers and all the woo-woo I do for free readers.

@thegoldenbrandco link in bio!

Plus a new workshop download for paid subscribers and all the woo-woo I do for free readers.

@thegoldenbrandco link in bio!

More classic black and white portraits as self love and care. ♥️

I think we all need to have photos like this for our website, for LinkedIn, for socials, to print out and save just to document whatever stage of life you are in. It’s so beautiful and fun.

Want to try it yourself?

This is the first self portrait photo club members will learn to create on Monday for the new six week cycle of learning self-portrait photography.

photo credit: self-portraits, shot on iPhone, by photo club members

@thegoldenbrandco link in bio.

More classic black and white portraits as self love and care. ♥️

I think we all need to have photos like this for our website, for LinkedIn, for socials, to print out and save just to document whatever stage of life you are in. It’s so beautiful and fun.

Want to try it yourself?

This is the first self portrait photo club members will learn to create on Monday for the new six week cycle of learning self-portrait photography.

photo credit: self-portraits, shot on iPhone, by photo club members

@thegoldenbrandco link in bio.

Everyone shares inside the club, and there’s this immediate response, so much enthusiasm, so much support for each other doing this slightly wild, vulnerable thing of posting their own camera roll photos. It’s a real leap of trust, with themselves and with the group.

From there, they start to see what becomes possible over six weeks of doing this consistently, how much ease and self-trust builds, and what women go on to create from there.

That’s what we’re starting tomorrow, Tuesday, March 24, 11 AM PT.

I’ll be teaching No Bad Photos method live and setting you up for your first experience of the six-week cycle.

I can’t wait. Pinned post for all the details to join.

Join Photo Club.

Grateful to have you here.
xx Lisa

Everyone shares inside the club, and there’s this immediate response, so much enthusiasm, so much support for each other doing this slightly wild, vulnerable thing of posting their own camera roll photos. It’s a real leap of trust, with themselves and with the group.

From there, they start to see what becomes possible over six weeks of doing this consistently, how much ease and self-trust builds, and what women go on to create from there.

That’s what we’re starting tomorrow, Tuesday, March 24, 11 AM PT.

I’ll be teaching No Bad Photos method live and setting you up for your first experience of the six-week cycle.

I can’t wait. Pinned post for all the details to join.

Join Photo Club.

Grateful to have you here.
xx Lisa

All of these were taken by photo club members. None of them are Pinterest images. 😉

I predict the return of florals and meaningful props to photos this year. Believability is in and having items truly love makes you relatable.

So let’s move away from generic Pinterest ideas and create visuals that tell a story and show your point of view!

and if you love this prompt, get yourself into the six week photo challenge starting next week.

Follow @thegoldenbrandco for more. xx Lisa💋

did you catch my little devil wears prada reference? So excited for the next film.

All of these were taken by photo club members. None of them are Pinterest images. 😉

I predict the return of florals and meaningful props to photos this year. Believability is in and having items truly love makes you relatable.

So let’s move away from generic Pinterest ideas and create visuals that tell a story and show your point of view!

and if you love this prompt, get yourself into the six week photo challenge starting next week.

Follow @thegoldenbrandco for more. xx Lisa💋

did you catch my little devil wears prada reference? So excited for the next film.

I can’t believe we are already at number seven in this series! How wonderful is it to have our alumni come back and tell us about their experience with the self portrait challenge?

You are going to love this one, lots of self portrait, ideas for you to steal along with fantastic advice from @_beccapost

Read the full letter on IWNGTFY @substack

ps. Because you always ask - my top is @boden

I can’t believe we are already at number seven in this series! How wonderful is it to have our alumni come back and tell us about their experience with the self portrait challenge?

You are going to love this one, lots of self portrait, ideas for you to steal along with fantastic advice from @_beccapost

Read the full letter on IWNGTFY @substack

ps. Because you always ask - my top is @boden

A prompt is the beginning. My favorite part is seeing what you do with them.

Because the hardest part isn’t always taking the photo. Sometimes it’s starting.

A prompt clears some of the hesitation. Instead of standing there thinking “what should I do?” (which usually turns into doing nothing), you have an entry point.

The entry point for these was “green witch.”

In Photo Club members receive a prompt, then create a mood board based on their interpretation of it with their point of view.

They respond to one idea at a time. So they can gain momentum quickly, one week at a time.

And that’s how people end up taking 30 photos. ;)

The real value isn’t the prompt itself but what happens when you respond to it and share it to the group.

Next self-portrait photography challenge starts in March 24, 11 am pt. Club doors are open.

*photo credit: all self-portraits, shot on iPhone. Creators tagged.

A prompt is the beginning. My favorite part is seeing what you do with them.

Because the hardest part isn’t always taking the photo. Sometimes it’s starting.

A prompt clears some of the hesitation. Instead of standing there thinking “what should I do?” (which usually turns into doing nothing), you have an entry point.

The entry point for these was “green witch.”

In Photo Club members receive a prompt, then create a mood board based on their interpretation of it with their point of view.

They respond to one idea at a time. So they can gain momentum quickly, one week at a time.

And that’s how people end up taking 30 photos. ;)

The real value isn’t the prompt itself but what happens when you respond to it and share it to the group.

Next self-portrait photography challenge starts in March 24, 11 am pt. Club doors are open.

*photo credit: all self-portraits, shot on iPhone. Creators tagged.

It’s a small speed bump. That’s it.
And there’s so much waiting for you on the other side of it. I know there is for you.

March 24, inside Photo Club, I’m teaching No Bad Photos live. See you then. xx Lisa 💋

It’s a small speed bump. That’s it.
And there’s so much waiting for you on the other side of it. I know there is for you.

March 24, inside Photo Club, I’m teaching No Bad Photos live. See you then. xx Lisa 💋

Great questions! I’d ask them too.

The six-week challenge is simply a chance to try something different. One photo at a time, one experiment each week. You don’t need previous photography experience.

Just curiosity and a camera.

If you’re watching this and thinking ohhhh… you’re exactly the kind of person who ends up loving it.

And if I missed your question, ask it below. I read them all.

Great questions! I’d ask them too.

The six-week challenge is simply a chance to try something different. One photo at a time, one experiment each week. You don’t need previous photography experience.

Just curiosity and a camera.

If you’re watching this and thinking ohhhh… you’re exactly the kind of person who ends up loving it.

And if I missed your question, ask it below. I read them all.

Absolute goosebumps.

I am still in awe of the way something I discovered during a 30-day dare with my camera has been embraced by so many inspiring women.

What started as a small experiment turned into this wildly joyful, creative, slightly magical practice.

And now 30+ women are joining the next round.

So the only real question is…

are you coming?

We start with a 90-minute orientation workshop inside Photo Club, where I show you exactly how this whole thing works. Then we meet every week for six weeks and make some very interesting photos together.

📅 Orientation Workshop:
March 24 — 11 AM PT

No fancy gear.
Just natural light, your iPhone, and a willingness to experiment.

Huge thank you to Laure, Nancy, and Abby for sharing your portraits and words here. I adore you.

Photo Club doors are open. 🚪

Absolute goosebumps.

I am still in awe of the way something I discovered during a 30-day dare with my camera has been embraced by so many inspiring women.

What started as a small experiment turned into this wildly joyful, creative, slightly magical practice.

And now 30+ women are joining the next round.

So the only real question is…

are you coming?

We start with a 90-minute orientation workshop inside Photo Club, where I show you exactly how this whole thing works. Then we meet every week for six weeks and make some very interesting photos together.

📅 Orientation Workshop:
March 24 — 11 AM PT

No fancy gear.
Just natural light, your iPhone, and a willingness to experiment.

Huge thank you to Laure, Nancy, and Abby for sharing your portraits and words here. I adore you.

Photo Club doors are open. 🚪

Today I’m all about number 10, hbu?
Get the entire self portrait bank, all 30 ideas in my latest letter IWNGTFY. Linked in bio

+ A request

Share this far and wide friends 🙌. IG is really limiting my reach and I’m hearing from so many followers they aren’t seeing my content. TY.

Today I’m all about number 10, hbu?
Get the entire self portrait bank, all 30 ideas in my latest letter IWNGTFY. Linked in bio

+ A request

Share this far and wide friends 🙌. IG is really limiting my reach and I’m hearing from so many followers they aren’t seeing my content. TY.

I finally confessed all the woo-woo rituals I swear by and all the other letters you may have missed this month on IWNGTFY.

Link in bio to get yourself sorted. ♥️💋

I finally confessed all the woo-woo rituals I swear by and all the other letters you may have missed this month on IWNGTFY.

Link in bio to get yourself sorted. ♥️💋

One thing about me: if something interests me, I’m going to figure it out.

Photography.
Remote photo shoots.
Launching a Substack.
Building a creative community.
Putting together a book.
Running Photo Club.

I’m curious.
I’m a little nosy.
And when I want to understand something, I sit with it until I figure it out.

That’s how most of this started.

I photographed myself every day for thirty days because I wanted to understand why women feel so strange in front of a camera.

I started directing photo shoots remotely because I moved to a tiny town and still needed to run a business.

I started writing on Substack because I had too many ideas to keep to myself.

And Photo Club grew out of all of it. A place where women can experiment with their images, share their work, ask questions, try new ideas, and figure things out together.

So when people ask how I know how to do so many things…

I try things.
I pay attention.
And then I share what I learn with other women.

Big love to everyone inside Photo Club doing exactly the same thing. ♥️

One thing about me: if something interests me, I’m going to figure it out.

Photography.
Remote photo shoots.
Launching a Substack.
Building a creative community.
Putting together a book.
Running Photo Club.

I’m curious.
I’m a little nosy.
And when I want to understand something, I sit with it until I figure it out.

That’s how most of this started.

I photographed myself every day for thirty days because I wanted to understand why women feel so strange in front of a camera.

I started directing photo shoots remotely because I moved to a tiny town and still needed to run a business.

I started writing on Substack because I had too many ideas to keep to myself.

And Photo Club grew out of all of it. A place where women can experiment with their images, share their work, ask questions, try new ideas, and figure things out together.

So when people ask how I know how to do so many things…

I try things.
I pay attention.
And then I share what I learn with other women.

Big love to everyone inside Photo Club doing exactly the same thing. ♥️

Wait… that was shot remotely?
Through an iPhone? Yes!

I moved to a town of 9000 and built a professional photography business that runs from anywhere. Comment “checklist” for the link.

You need to know, these images were photographed remotely through my clients’ iPhones while I directed the session from miles away.

Most end up in magazines.

I started working this way after moving away from Los Angeles and realizing I needed a different way to run my photography business.

Comment “checklist” below 💋

Wait… that was shot remotely?
Through an iPhone? Yes!

I moved to a town of 9000 and built a professional photography business that runs from anywhere. Comment “checklist” for the link.

You need to know, these images were photographed remotely through my clients’ iPhones while I directed the session from miles away.

Most end up in magazines.

I started working this way after moving away from Los Angeles and realizing I needed a different way to run my photography business.

Comment “checklist” below 💋

Can you show me how to do this in my own photography business?

Absolutely.

The short version is, you’re not tied to a specific location anymore. You can direct professional photo sessions remotely, work with clients anywhere in the world, and build a photography business around your creative direction instead of your travel schedule.

It’s the exact system I used to rebuild my own photography business, and it’s now something I teach to photographers who want a more flexible, creative way to work.

The Remote Photography Method walks through the structure, from how the sessions are set up to the pieces I add that make the experience feel extra special for clients.

If you’re a photographer or creative director who’s curious about running shoots without geographic restrictions, you can learn more through the link in my bio.

And if you want help applying it to your specific business

• Office Hours are perfect for troubleshooting, feedback, or working through your first sessions.
• Private Advisory is where we build the entire structure together.

I’m excited to share this with you! xx Lisa

Can you show me how to do this in my own photography business?

Absolutely.

The short version is, you’re not tied to a specific location anymore. You can direct professional photo sessions remotely, work with clients anywhere in the world, and build a photography business around your creative direction instead of your travel schedule.

It’s the exact system I used to rebuild my own photography business, and it’s now something I teach to photographers who want a more flexible, creative way to work.

The Remote Photography Method walks through the structure, from how the sessions are set up to the pieces I add that make the experience feel extra special for clients.

If you’re a photographer or creative director who’s curious about running shoots without geographic restrictions, you can learn more through the link in my bio.

And if you want help applying it to your specific business

• Office Hours are perfect for troubleshooting, feedback, or working through your first sessions.
• Private Advisory is where we build the entire structure together.

I’m excited to share this with you! xx Lisa

Trust me, you’re the best person to tell your own story.

No one understands your expressions, your moods, your weird little creative instincts better than you do. That’s the whole point of learning how to make your own self-portraits.

It’s not about performing for the camera. It’s about recognizing yourself when you see the photo.

If you’ve ever been curious about trying it, come join us.

A new group is starting March 24 inside Photo Club and we’ll spend six weeks creating self-portraits together in a workshop-style challenge.

I’ll show you how.

Follow @thegoldenbrandco and come make photos with us.

Trust me, you’re the best person to tell your own story.

No one understands your expressions, your moods, your weird little creative instincts better than you do. That’s the whole point of learning how to make your own self-portraits.

It’s not about performing for the camera. It’s about recognizing yourself when you see the photo.

If you’ve ever been curious about trying it, come join us.

A new group is starting March 24 inside Photo Club and we’ll spend six weeks creating self-portraits together in a workshop-style challenge.

I’ll show you how.

Follow @thegoldenbrandco and come make photos with us.

Happy International Women’s Day.

I adore you.
Especially the woman who sometimes feels like she hasn’t quite found her people yet.

You’re probably doing far better than you think.

And somewhere out here, a whole group of us are wishing we could be a little bit more like you. Keep going. ♥️

P.S. If you’re on my email list, there’s a little love waiting for you in your inbox.

Cover photo for @deshapeacock
Everything else via Pinterest

Happy International Women’s Day.

I adore you.
Especially the woman who sometimes feels like she hasn’t quite found her people yet.

You’re probably doing far better than you think.

And somewhere out here, a whole group of us are wishing we could be a little bit more like you. Keep going. ♥️

P.S. If you’re on my email list, there’s a little love waiting for you in your inbox.

Cover photo for @deshapeacock
Everything else via Pinterest

Self-Portrait Idea Bank, Please Steal Freely
And mood boards, did I mention there are so many mood boards for you to steal?

These are only available on my Substack, I would never get to keep this from you. Link in my bio.
Have fun!! 💋
ps. Did I make it weird? ;)

Self-Portrait Idea Bank, Please Steal Freely
And mood boards, did I mention there are so many mood boards for you to steal?

These are only available on my Substack, I would never get to keep this from you. Link in my bio.
Have fun!! 💋
ps. Did I make it weird? ;)

Steal my list.
Seriously.

I just shared 30 self-portrait ideas when you don’t know what to shoot on my Substack, IWNGTFY.

And if prompts like this are your kind of creative playground, our six-week self-portrait challenge starts March 24, exclusively inside Photo Club.

Doors are open.xx Links in bio.

Steal my list.
Seriously.

I just shared 30 self-portrait ideas when you don’t know what to shoot on my Substack, IWNGTFY.

And if prompts like this are your kind of creative playground, our six-week self-portrait challenge starts March 24, exclusively inside Photo Club.

Doors are open.xx Links in bio.

Let’s be friends! 🤗

Let’s be friends! 🤗

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