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How to Build a Confident Personal Brand

Updated: Mar 7, 2022

Perhaps you have heard this quote before?

Confidence is knowing what your faults are, being okay with them

& allowing yourself to be known anyway.

It is from this place that you can build a confident personal brand strategy.

One that will grow with your business and help you to truly connect with your audience. Here's how to do it.

The usual advice (what doesn't work)

  1. Find people who are successful doing what you want to do and model your business after them.

  2. Be Yourself : This sounds fantastic but - HOW you do this is rarely explained. How do you start to be yourself? How do you know what to highlight and what to leave out?

Introducing Confidence on Camera Prep. Everything you need to build the fundamentals of being yourself in your personal brand.

Expect to feel truly confident on camera, know & share what truly sets you apart. Learn the exact steps to take beautiful self-portraits. Expect to learn why you hate your photos & fear showing up on camera & how to move past it. Expect to learn self-portrait photography, how to find inspiration, how to pose, & editing tools to create your brand.

While both of the above strategies are somewhat true, they are also misguided. You end up with a brand that looks, feels and sounds nothing like you, right? You are confused about who you are and what you do so your audience is confused. And a confused audience is not going to buy from you.

So how do you land on the happy medium? How can you be yourself & stand in your strengths without being all of yourself? How do you land on what to share and what to hold back. What is going to create an emotional connection with your audience? How do you share what is compelling without giving people a diary-peek into your life?

You lead with your strengths. You show up as your most confident self. That's the work we do inside of Confidence on Camera Prep. We dive into the psychology behind why it is so difficult for you to show up as yourself in your online business & connect with your dreamy clients so you can make a living doing what you love.

Knowing your true strengths gives you permission to show them confidently in your personal brand.

People are looking for that part of you, the part you are holding back. Are you ready to know and take ownership of your strengths & weaknesses? It is so freeing! Especially if you were hiding them before because you saw them as a weakness. After completing this course you will realize they are how you best show up in the world. And the best part? You will be able to use these strengths as a filter to focus your content & points of connection, making more impact and more sales.


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